Tuesday, July 15, 2008

Day 15 - A glimpse from back home

It's been only 15 days away from home (Stockholm), but we all feel a bit home sick. Therefore today we thought of doing something utterly Swedish. Like visiting IKEA ... :-)

It may not be as big as the one in Barkarby or Kungens Kurva but it certainly qualifies as a huge mall. On top of that, the IKEA owners tried a new site deployment scheme here, by building a complex called MEGA around IKEA. MEGA is in fact a shopping mall which has a lot of small or bigger shops (supermarket, electronics stores, clothes stores, etc) and a complete IKEA in its premises. The "funny" thing is that MEGA is built and owned be IKEA! So why did they do it like that ...? New idea? Adaptation to the Russian consumption culture? I have no clue ...

From our side, we tried to promote the Swedish culture and mentality and I think we did it in the best way. Check the photos for evidence:







Note: at the far end on the right, it's Vasily and his wife.

1 comment:

Unknown said...

Meatballs and strips!?

IKEA is the last colonial power, they build small islands of sweden everywhere and nowhere. :-)